We worked closely with the FMO team on a creative and offer strategy that would resonate with customers desire’s of achieving financial freedom with Forex Trading.
New customers were introduced to the brand with free trial offers from the UK’s leading Forex Online Educational Platform. The incredible value from the free training provided the opportunity for customers to build their relationship with FMO through upsells to live events and additional paid online training courses.
Advertising content remained fresh with a weekly creative testing strategy centered around promoting benefits as opposed to features with clear and concise messaging which was easily understandable at a glance while scrolling through social media feeds.
When you have a proven, winning product and offer combination, scaling to the next level is easily achievable through the implementation of our agency “scaling on autopilot framework” that consistently performs across various industries and niches.
Strategy fundamentals around CRO, creative testing, promoting benefits with clear messaging provided the foundations for Financial Markets Online to scale globally into new markets.