With being a start up, we began by using laser focused interest based targeting around both the prize theme, combined with gambling/betting interests. As Bear Competitions scaled, we were able to introduce lookalike audiences from customer email databases combined with broad targeting when the Facebook pixel had been warmed up with enough data points.
Through our creative testing framework, we were able to identify that info graphic style creatives with text overlay promoting all key competition information consistently performed the strongest. This style was used mainly in single image and carousel ads.
Video was the focus on larger competitions like houses, camper vans, cars etc as we were able to highlight the prize in greater detail while also being able to retarget video viewers with retargeting ads.
Previous competition winner creatives were used to build brand and introduce new people to the community through page like ads.
In a competitive industry, we helped Bear Competitions achieve incredible growth from launching as a start up to now being established at the top of the raffle/competition industry within the UK.
We achieved this through our agency testing framework around paid social advertising to find winning combinations around prizes, creative and copy which we could then scale to sell out competitions.
We worked to improve website conversion rate with a focus on mobile devices in addition to working with Bear Competitions to focus on scaling winning competitions to drive increased revenue and market share.
