Scaling revenue from 5 figures to 6 figures monthly is a very large jump. We achieved this through an aggressive scaling strategy on Facebook & Instagram with a focus on the 4 foundational pillars of offer, creative, copy and targeting.
With an average order value of £28, the entry to market for new customers was very low which fast tracked our ability to scale the monthly refill upsell offer at checkout. £1k per day CBO campaigns scaled effectively at a target CPA of £10-12 with a combination of vegan interests, broad targeting and LLA audiences from customer seed databases.
Nothing Fishy is a one product brand which helped with conversion rates of upwards of 5% with traffic being sent directly to the product page where customers had 2 simple options of a 60 or 120 softgels purchase.
The summaries on most of the accounts we scale to industry leading results could be very similar in that the wins are a result of the time and hard work put into our testing framework where we identify winning creatives, copy and targeting combinations. The time spent here provides the foundations and framework to scale in the future.
Nothing Fishy’s product, offer, price point and website conversion rate all helped facilitate fast track scaling. Each purchased averaged a 3 month subscription which provided a lifetime customer value large enough to continue to scale and dominante the UK vegan supplement market.