Success with RT7 involved testing numerous different offers to different avatars to find the best combination of appealing to their ICP while also ensuring leads were qualified and ready to purchase agency services. Over time, we found that a high-value, actionable audit continues to resonate strongly with Amazon sellers looking to improve performance.
At a granular level in the Google ad account, we balanced in-depth keyword research with service relevance while crafting ad copy that sparked interest and FOMO—closely monitoring CPC, CTR, and custom events like time on site. On Meta, we implemented our creative testing framework to pinpoint which strategies drove the highest engagement. Lookalike audiences built from large ICP email databases consistently delivered the strongest targeting performance.
While generating leads came easily, the real challenge was qualifying them to ensure the sales team had the best chance to pitch and convert. Routing traffic through a quiz funnel proved the most effective way to capture high-value, sales-ready leads.
Accurate platform-level attribution in HubSpot was key to identifying top-performing ads and scaling effectively. While multi-platform campaigns often blur attribution, a robust UTM strategy gave us clear visibility into lead sources.
To scale RT7 Digital over 12 months, we launched a full-funnel strategy on Meta and Google focused on generating high-quality leads at a £150 CPL. A free audit proved the top-performing offer after testing various angles. Google Ads prioritised keyword relevance and sharp copy, while Meta used our creative testing framework and top-performing lookalikes. A quiz funnel boosted lead quality, improving close rates. UTM tracking in Hubspot enabled clear attribution and informed scaling. Result: a 553% drop in lead costs.
