How We Achieved Results

Psychology & Emotional Selling
Given the product revolves around parents documenting the precious moments of their child’s life, we built our entire ad strategy around emotional connection rather than hard selling. Every creative and piece of copy was designed to trigger nostalgia, love, and the desire to preserve fleeting childhood memories.

Instead of focusing on product features, messaging tapped into universal parental emotions, the bittersweet feeling of children growing up too fast, the joy of reliving milestones, and the guilt of “forgetting the little things.” By leaning into this emotional storytelling approach, the ads resonated deeply with parents, driving higher engagement rates, stronger recall, and a more natural path to purchase.

Creative Testing Framework
Every decision based on data. To find what truly connected with our audience, we built a rapid creative testing framework, launching and analysing new variations daily to uncover winning patterns we could scale profitably.

“How It Works” explainer videos consistently outperformed other formats by clearly demonstrating the product’s simplicity while reinforcing both its emotional and practical value.

Visuals featuring real parents and children also proved highly effective, humanising the brand and evoking powerful feelings of connection, nostalgia, and belonging. These authentic moments helped viewers see themselves in the story, a key driver of engagement and conversions.

Website CRO
For any start-up, the core objective is clear, grow sales, revenue, and customer base to hit first-year targets. To make that possible, we focused on getting the fundamentals right, starting with website conversion rate.

We analysed the full customer journey on mobile, from the moment someone clicked an ad to the point of checkout. Through a mix of data-led insights and collaborative refinement, we achieved a 2.4% conversion rate, creating a solid foundation for sustainable scaling and paid traffic efficiency.