The goal was not just to generate cheap leads, but to attract high-quality enquiries from local business owners ready to invest in a commercial vehicle wrap.
We built the creative around clear ICP and location callouts, speaking directly to business owners, fleet operators and companies in the target area. This made the ads feel instantly relevant and helped stop the right prospects from scrolling.
We also introduced a stronger offer, combining an attractive discount with a free quotation service to reduce friction.
By combining local relevance, a compelling offer and an easy enquiry process, the campaign was designed to turn attention into enquiries, enquiries into quotes, and quotes into booked wrap jobs.
Elite Wraps needed a reliable way to generate new customers beyond word of mouth and referrals. We built a Meta lead generation system designed specifically to attract customers ready to invest in vehicle wraps. By combining localised ad creative, a strong discount offer, free quotations, video-led proof of work and daily creative testing, the campaign created a repeatable process for turning local attention into qualified enquiries, consistent quote requests, booked jobs and revenue growth.
Every decision was driven by performance data. We built a rapid creative testing framework to launch, analyse and refine new ad variations daily, helping us quickly identify the messages and formats that resonated most with the local market.
One of the strongest-performing formats was “before and after” comparison videos. These worked especially well because they showed the transformation instantly, helping prospects visualise how a professional vehicle wrap could completely change the appearance and impact of their car, van or truck.
